2020-21 HS Course Selection Guide - BUSINESS/MARKETING/IT

  • Business/Marketing/ Information Technology Courses

    Accounting 1 Honors (10, 11, 12) 1 credit

    Blended learning class - 4 days in-class/ 1 day online learning
    The Accounting 1 Honors course is designed for students planning to major in business at the college level or for students preparing for a career in business or accounting. Students focus on recording, understanding and interpreting financial records for a sole proprietorship service business. Through demonstration, explanation and practice, students explore topics including: generally accepted accounting principles, the accounting cycle, and basic financial statements. Emphasis is placed on applying workforce readiness skills.

    Accounting 2 Honors (11, 12) 1 credit

    Blended learning class - 4 days in-class/ 1 day online learning
    Accounting 2 Honors is an advanced course offering a higher proficiency in accounting for students planning to major in business or accounting at the college level. Students focus on recording, understanding, and interpreting financial records for a merchandising corporation. The content is delivered through explanation, demonstration, on-line activities and practice. Emphasis is placed on applying workforce readiness skills including: mathematics and financial analysis; understanding complex inter-relationships; teamwork; critical thinking and problem solving; and self-direction/personal responsibility. Throughout the year, students complete projects to link classroom learning with the business world.

    Business Management Honors (11, 12) 1 credit

    This course, which includes foundation of business management, business operations and management techniques, economics of distribution, human relations, business ethics and law, forms of business ownership and business finance, provides a business background for students planning to major in business at the college level, or for students planning a business career. Content is delivered through units that focus on the fields of sports and entertainment, hospitality and tourism, retail and fashion, and e-commerce. Management of the school store and activities in DECA (an association of marketing students) are used to develop business and leadership skills. To receive honors credit, students must participate in DECA’s co-curricular competitions or complete a DECA competition project. Students enrolled in a full-year business course may participate in DECA.

    Entrepreneurship Honors (12) 1 credit

    Blended learning class - 4 days in-class/ 1 day online learning
    Designed for seniors with a desire to explore the American dream of owning a business, this course provides an overview of what is required to open a business. Curriculum includes developing a business plan, learning about the Lean Startup Method, obtaining technical assistance, planning a market strategy, locating and financing the business, dealing with legal issues and government regulations, as well as total management of the business. Students will have an opportunity to compete in local business plan competitions. Students enrolled in a full-year business course may participate in DECA.

    International Business (9, 10, 11, 12) .5 credit/semester course

    Neutrally Weighted
    Virtual course offering - this course is offered virtually and as a traditional in-person experience.
    Through project-based research and case studies, students explore the expanding global economy. Topics include trade, labor and capital mobility, multi-national corporations, currency and exchange rates, developed and developing countries, and the evolving world economy.

    Internship (12) 1 or 2 credits

    Neutrally Weighted
    The Business/Marketing Internship Program is a career-focused experience during which students become directly involved in the workplace. This experience provides an opportunity for a student to apply the skills obtained in school to real work situations and to learn additional skills. An internship will also help students to define career goals. Students will be released for 1 or 2 periods as appropriate.
    Prerequisite: At least one Business/Marketing credit.

    Introduction to Business & Marketing (9, 10) 1 credit

    Neutrally Weighted
    Students achieve a basic understanding of business, marketing, finance, economics, and careers. They learn their role as a business professional, consumer and citizen in the free enterprise system, and explore a broad scope of business related careers. The curriculum is designed to develop attitudes and basic skills that lead to successful employment. Individual exploration, as well as group projects, are used to define career options, develop employment skills, learn how to find employment, manage business and marketing projects, and understand finances. Operations of the school store and activities in DECA (an association of marketing students) are used to develop leadership abilities.

    Marketing Honors (10, 11, 12) 1 credit

    This course is designed to develop an understanding of marketing processes and the specific skills in selling, advertising, display, business record keeping, merchandising and human relations. Included are basic economics, marketing processes, consumer motivation, techniques of selling, business systems, customer services, business communication, interpersonal relationships and sales promotion. Operation of the school store and activities in the DECA (an association of marketing students) chapter are used to develop leadership abilities. To receive honors credit, students must participate in DECA’s co-curricular competitions or complete a DECA competition project. Students enrolled in a full-year business course may participate in DECA.

    Computer Applications for College and the Workplace (10, 11, 12) .5 credit/semester course

    Neutrally Weighted
    This course will enhance student’s skills in Google Apps and Microsoft Office word processing, spreadsheet, presentation and design productivity software allowing for professional level skill development. Other computer and web-based technology and concepts will be explored including safety, data storage, file sharing, and free web based programs. Students will be positioned with highly desirable workplace skills while obtaining a level of mastery to produce professional products.

    Personal Finance (9,10, 11, 12) .5 credit/semester course

    Neutrally Weighted
    Virtual course offering -this course is offered virtually and as a traditional in-person experience.
    Given today’s economic climate, students, now more than ever, should consider carefully their future in terms of career choice, education and financial stability. Curriculum is driven by Federal and State initiatives to develop necessary financial awareness in today’s economic markets. Individual career portfolios based on interest inventories and aptitude tests, career exploration, resume building, and post secondary planning are developed. This portfolio is essential to defining and directing students’ individual career objectives. Economic analysis of our monetary system and financial literacy concepts including goals and decision making, income, money management, spending and credit, savings and investing, budgeting and purchasing goods and services, and retirement planning are provided. Students may intern with the Keystone Federal Credit Union branch located in the school.

    Sports & Entertainment Marketing (9, 10, 11, 12) .5 credit/semester course

    Neutrally Weighted
    Through project-based research and case studies, students explore the multi-billion dollar sports and entertainment industries. Topics include economics, marketing, brands, image, product development, pricing, branding, licensing, research, promotion, and careers.

    Social Media Marketing (9, 10, 11, 12) .5 credit/semester course

    Neutrally Weighted
    This course will provide students the opportunity to study the history and influence of social media while developing integrated marketing communications plans and social media strategies. Social platforms will be explored and skills developed to influence perception and engagement while simulated social media campaigns will be launched and key metrics and analytics will be used to measure success. Students will develop skills related to communication, research, analysis, synthesis and project management while preparing students for social media marketing roles in the workplace.